incentifi is a new app that sits at the intersection of Wellness, Rewards & Travel. Rewarding employees of companies to log fitness and wellness activities in return for high value incentives such as travel discounts.
incentifi is a new app that sits at the intersection of Wellness, Rewards & Travel. Rewarding employees of companies to log fitness and wellness activities in return for high value incentives such as travel discounts.
When designing the logo. Simplicity was key. We played around with a few concepts of where this could go. Ultimately when I came onto the chosen concept I knew this was the one to go forward with simply because it represented the brand best. No others we came up with even came close.
By combing a Star (rewards) and an i (brand initial). The i carves out negative space right down the middle of the star which formed the composition of a figure doing a star jump which perfectly represents the healthy habits of the brand.
Choosing the colour palette for incentifi was tricky. We was trying to pick a palette that incentifi could own. Looking at the colour space in the wellness industry; Lot's of brands are using the colours red, burgundy & dark blues. So we knew to stay away from those.
While working on the brand I personally felt that incentifi was so much more than just one colour and I remembered something that came up in one of our early calls that stuck with me. And that was that the brand sits at this intersection of wellness, rewards and travel. Paul also wanted to emphasise the journey a user takes will using the app.
It then came to me to use a gradient colour palette for the brand, merging three colours that represent each sector the brand is in. The 3 primary colours merged represents the brands positioning within the industry. And the palette is also a lovely nod to journey a user takes while using the platform.
A truly ownable colour palette for incentifi.
Paul and I decided we needed to come up with a tagline for the brand that quickly described what the business does at a glance due to the brand sitting in three different industries.
We came up with:
Rewarding Wellness, Inspiring with Travel.
This is ultimately the purpose of the brand summed up into 5 words. The tagline will appear selectively on adverts and in a version of the logo where the brand is not well known.
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Incentifi is a fast growing Start up - After we delivered the Brand Identity for Incentifi, the team and I decided to have an on-going relationship. I (Frankie) believe so much in their mission that we now work very closely with the team to ensure all design and strategy work for the brand stays tight and aligned ensuring they have the best chance at growth. Paul and James are incredible founders, and they're a testament to the people we love to work with.
“When it was time for us to focus on our brands direction there was only 1 person I was going to. I knew that once we'd had our initial call that Frankie would deliver the goods… and he did, no joke, first time. Genuinely loved working with Frankie.”
