Highful Minds is a Design Studio that works with Health, Wellness, Sports & Tech founders. The reason we work in these sectors is because it’s these industries that we personally live & breathe every day. It’s what naturally lights us up. Brands in these spaces are typically doing good in the world, have a higher purpose beyond making money, and are on missions to improve people’s lives.
Highful Minds was founded by Frankie, whose own path into self-development led him through running, fitness, mindfulness and a constant pursuit of growth. That journey shaped the studio just as much as the work itself. At its core, Highful Minds exists to connect with people who think, move and create in a similar way.
Beyond the brands we build, it’s the people that we work with that matter most. We work with those who inspire us, challenge us and genuinely care about what they’re creating. That’s what this is really about: like-minded people coming together to build meaningful brands that do good in the world.
We believe branding is, and always has been, about how something makes people feel. From the moment someone sees your brand for the first time, to the point where they choose you again and again because they believe in the mission you’re on. Every interaction matters. Every touchpoint should feel connected.
Consistency builds familiarity, and familiarity builds trust. People rarely buy the first time they see you. But when they begin to recognise you, understand you and feel aligned with your mission, something in them changes. That’s when it stops feeling like a business and starts feeling like something people want to be part of, your brand will reinforce their inner identity.
That’s why we build brands for feeling first, backed by purpose and rooted in strategy.
Do you truly believe in what you’re building? Are you driven by more than just the end result, and fired up by the process of creating something meaningful? Do you care deeply about the impact your brand can have?
If you’re a founder who’s all in on their mission and excited by building something special with people who care just as much as you do,
we'd love to hear from you
