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Privacy

Last updated: 17 February 2026

Highful Minds ("we", "us", or "our") operates the website https://highfulminds.com/ (the "Website").

We are committed to protecting your privacy and handling your personal data transparently and in accordance with the UK General Data Protection Regulation (UK GDPR), the EU General Data Protection Regulation (EU GDPR), and applicable data protection laws.

This Privacy Policy explains what personal data we collect, how we use it, and your rights.

1. Who we are

Business name: Highful Minds
Website: https://highfulminds.com/
Email: frankie@highfulminds.com

For the purposes of data protection law, Highful Minds is the data controller of your personal data.

2. What personal data we collect

We may collect and process the following personal data:

Information you provide directly

When you use our contact form or purchase products, we collect:

  • Name
  • Company name
  • Email address
  • Phone number

Information collected automatically

When you visit our website, we may collect:

  • IP address
  • Browser type and version
  • Device information
  • Pages visited
  • Time and date of visit
  • Referring website

This information is collected via Google Analytics (see Section 8).

3. How we use your personal data

We use your personal data to:

  • Respond to enquiries submitted via the contact form
  • Provide customer support
  • Process and fulfil purchases
  • Communicate with you regarding your enquiry or purchase
  • Improve our website and user experience
  • Analyse website performance and usage

We do not sell your personal data.

We only send emails to users who:

  • Contact us via the contact form, or
  • Purchase products from our website

We do not send unsolicited marketing emails.

4. Legal basis for processing

Under GDPR, we rely on the following legal bases:

Legitimate interests

We process your data to respond to enquiries and operate our business efficiently.

Contract

We process your data when necessary to fulfil purchases or provide services you have requested.

Consent

Where required, we rely on your consent, particularly for analytics cookies.

5. How long we keep your data

We retain personal data only as long as necessary for the purposes it was collected, including:

  • Responding to enquiries
  • Providing services
  • Meeting legal, accounting, or tax obligations

When data is no longer required, it is securely deleted.

6. Sharing your data

We do not sell your personal data.

We may share your data with trusted third-party service providers who help us operate our website and business, including:

  • Website hosting providers
  • Payment processors
  • Analytics providers (Google Analytics)

These providers process data on our behalf and must comply with data protection laws.

7. Payments

When you purchase products on our website, your payment is processed by a secure third-party payment processor.

We do not store your full payment details such as credit or debit card numbers.

Payment processors act as independent data controllers and have their own privacy policies.

8. Google Analytics

We use Google Analytics to understand how visitors use our website.

Google Analytics collects information such as:

  • Pages visited
  • Time spent on pages
  • Device and browser information
  • IP address (anonymised where applicable)

Google may process this data on servers outside the UK and EU.

Google complies with data protection safeguards, including Standard Contractual Clauses.

You can learn more here:
https://policies.google.com/privacy

You can opt out using this tool:
https://tools.google.com/dlpage/gaoptout

9. Cookies

Our website uses cookies to:

  • Ensure the website functions properly
  • Analyse website traffic via Google Analytics

Cookies are small text files stored on your device.

You can control cookies through your browser settings.

10. International data transfers

Some service providers may process data outside the UK or European Economic Area (EEA).

When this occurs, we ensure appropriate safeguards are in place, such as:

  • Standard Contractual Clauses approved by regulators

11. Your data protection rights

Under GDPR, you have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion of your data
  • Restrict processing
  • Object to processing
  • Request transfer of your data (data portability)
  • Withdraw consent at any time

To exercise these rights, contact:
frankie@highfulminds.com

12. Complaints

If you believe your data has been handled improperly, you have the right to complain to your local data protection authority.

UK:
Information Commissioner's Office (ICO)
https://ico.org.uk/

EU:
Contact your local data protection authority.

13. Data security

We implement appropriate technical and organisational measures to protect your personal data against:

  • Unauthorised access
  • Loss
  • Misuse
  • Alteration

However, no internet transmission is completely secure.

14. Third-party links

Our website may contain links to external websites.

We are not responsible for their privacy practices.

15. Changes to this policy

We may update this Privacy Policy occasionally.

Updates will be posted on this page with a revised "Last updated" date.

16. Contact us

If you have questions about this Privacy Policy or your personal data, contact:

Email: frankie@highfulminds.com
Website: https://highfulminds.com/