Health Stack is a Podcast, Newsletter and all round news that exists to give founders, operators and investors who are building in digital health access to the tools, knowledge and people that enable them to thrive.
Health Stack is a Podcast, Newsletter and all round news that exists to give founders, operators and investors who are building in digital health access to the tools, knowledge and people that enable them to thrive.
Health tech moves fast. Keeping up with the constant stream of funding rounds, product launches and industry news can become a distraction to those involved in the space. What also had to move fast, was this project: we had just 2 weeks to ship it. There's a running theme with how all the brands in this space look and feel - clinical colour palettes, grotesque typography and liquid glass ui systems. For Health Stack to have a chance at standing out, We had to do something that would catch people off guard.
We got what people expect of a news platform in this space, and went the opposite way. To cut through the noise, we couldn't be familiar; we had to stop people in their tracks and question if this brand is intended for them. When the landscape succeeds at one thing, other brands tend to follow suit until it becomes saturated. Then, they go the other way again.
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We referenced heritage news publications, modern wellness brands, and science-backed startups to create a truly unique identity for Health Stack. One that combines all three so that its audience feels a sense of both familiarity and intrigue. The analogue layouts, the heritage logo, the human colour palette all juxtapose each other in a way that works.
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The founder quickly decided he needed a website for the new brand to live, so adding to the scope, we created that within one week (stellar work to Lee) and it really brought the brand to life. They now have a simple brand system that reproduces equally well over print and digital. Supplied with clear, easy-to-follow Brand Guidelines and Social Templates, the brand can move efficiently as it's rolled out into the fast moving space of health tech. Go check them out ! https://healthstack.tech/
"I first saw Frankie's work about 6 months ago on a friend's startup. Then, by pure coincidence, I met him in a coaching program a few weeks later and knew we had to work together.
When we first spoke about HealthStack, I had a very high level idea for a content platform but no clear direction for its design.
Frankie took the lead and created a brand concept that moved in a totally different direction from anything I had considered - and it was better for it.
His creative mind has been the catalyst for my business growing into something much bigger - something I feel much more deeply connected to.
I can't recommend Frankie enough. I used to think design was just how nice something looked. I now realise it's much more than that - it's really how something makes you feel."
