Creating brand guidelines from scratch takes time. More time than it should. You’ve finished the identity, the work is strong, but now you’re faced with building a document that explains it all clearly. Structuring pages, setting layouts, repeating the same sections again and again. It slows the momentum and pulls you away from the part you actually love. Designing. This template removes that friction. It gives you a clear, professional foundation you can adapt to any brand quickly, so you can move faster without compromising quality. It’s the exact brand guidelines template we use inside Highful Minds to help clients understand how their brand works in the real world. A 40 page document built from real studio use, featuring an example brand you can toggle on or off depending on your needs. You’ll also find helpful prompts throughout to guide your thinking, support your process and make presenting your work feel easier, clearer and more confident.
Build trust with clients by clearly outlining your process, goals, and proven results.
Increase conversions by handling objections upfront with FAQs and testimonials.
Present yourself as a high end professional, instantly elevating your perceived value.
Save hours of design time with a polished, ready to go proposal.
A complete brand guidelines structure designed to help you communicate identity clearly, consistently and confidently.
Introduction
Overview
Contents
1. Logo
Symbol
Logo Breakdown
Wordmark
Logo Lockups
Clearspace
Logo Colours
Logo Positioning
Logo Don’ts
2. Type
Primary Type
Secondary Type
Type Relationship
Type Settings
Correct Type Usage
Incorrect Type Usage
3. Colour Colour
Overview
Colour Hierarchy
Colour Pairings
Correct Colour Usage
Incorrect Colour Usage
4. Design
Imagery
Patterns
Icons
5. Application
Application Examples (1–8)
Real world brand touchpoints to demonstrate how the identity comes to life. Built to expand with you
The template is designed to be flexible. You can easily add, remove or customise pages to suit each brand you work with. Every brand is different, and your guidelines should reflect that.
A basic understanding of Adobe Illustrator.
An Installed version of Adobe Illustrator
This is a digital product, once you have checked out, the downloadable zip file will be available for you to download.
All digital templates are non-refundable, if you have any questions or need assistance please email me: frankie@byfrankieharry.com
100% customisable
Easily edit colours, layouts, typography and logos to fit your own brand.
Tips from us
We’ve included tips you can toggle on / off to help guide you through the templates.
All formats included
You get access to Illustrator, InDesign and Figma files in one download.
Save days on every project
Stop rebuilding decks from scratch and streamline your workflow.
Increase first-round approvals
Help clients understand your thinking, not just your visuals.
Look more professional instantly
Show your clients you know exactly what you’re doing from the very first slide.
Learn more about how our products could help you too.
"My last visual identity project I charged £750, I’ve just landed a £3000 project using the Proposal Template! The way it’s structured with Project Goals, Timelines, Scope of work, just makes it so professional. I wish more people had access to it! Thanks so much man."
"Hey Frankie, I managed to land my biggest client yet using the Proposal Template! I can’t believe it!! Thank you so much."
"I haven’t seen other Brand Guidelines templates laid out the way yours is, I’ve always struggled with other templates to add new pages because I have to re-arrange the whole document. Yours is so easy to add new pages, I love it!"
"I’ve been using your Brand Guidelines template the past few weeks now and its honestly a game changer. I’ve been following your work over on YouTube and knew from the attention to detail you put into your client work that the template would be good, it’s exceed my expectations. Thank you so much Frankie"
