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Friday has a commitment to providing energy, removing brain fog, and replenishing essential nutrients with their core product, and electrolyte and vitamin drink mix. They understand the profound impact that hydration and proper nutrition have on physical and mental performance, which is why they've meticulously crafted a specially selected electrolyte formula to fight fatigue and brain fog, allowing the everyday person to live an optimal life. Driven by their core values of diversity, trust and community, they aim to educate and motivate their customers, guiding them on their journey towards a healthier, more vibrant life. The founders combine the expertise of Max, a seasoned personal trainer, and Faisal, a knowledgeable pharmacist, ensuring that their products are backed by the latest science and tailored to meet the diverse needs of their audience. Both Faisal and Max came to me needing a Logo Design & Visual Identity to kickstart their mission.
Client:
Friday Energy
Designer:
Frankie Harry
Year:
2024
Service Provided:
Logo Design, Visual Identity, Packaging
The Concept
I created this custom logotype to harmonize with the brand symbol, incorporating the distinct quarter circle shapes from the icon into the "F" and "Y." This creates a beautifully balanced wordmark that embodies friendliness and approachability, two core brand values. Rather than adopting an overly "sporty" aesthetic typical of performance supplements, this brand aims to connect with everyday individuals.

The Logotype
I created this custom logotype to harmonize with the brand symbol, incorporating the distinct quarter circle shapes from the icon into the "F" and "Y." This creates a beautifully balanced wordmark that embodies friendliness and approachability, two core brand values. Rather than adopting an overly "sporty" aesthetic typical of performance supplements, this brand aims to connect with everyday individuals.