Friday has a commitment to providing energy, removing brain fog, and replenishing essential nutrients with their core product, and electrolyte and vitamin drink mix. They understand the profound impact that hydration and proper nutrition have on physical and mental performance, which is why they've meticulously crafted a specially selected electrolyte formula to fight fatigue and brain fog, allowing the everyday person to live an optimal life. ​Driven by their core values of diversity, trust and community, they aim to educate and motivate their customers, guiding them on their journey towards a healthier, more vibrant life. The founders combine the expertise of Max, a seasoned personal trainer, and Faisal, a knowledgeable pharmacist, ensuring that their products are backed by the latest science and tailored to meet the diverse needs of their audience. ​Both Faisal and Max came to me needing a Logo Design & Visual Identity to kickstart their mission.