alto is a premium Alpine Experience Brand offering skii expeditions and swiss lodges. It’s a meticulously designed immersion into alpine excellence. Helicopter arrivals, personalized itineraries, and secluded luxury lodges — every element tailored for those who live life above the line.
The Logo
For the alto logo, it had to feel premium and have links back to its heritage ski experience. A lot of Ski / Alpine brands always revert back to including imagery of mountains in their logos. Which if we're honest, is overdone and cliche, this is something we wanted to stay clear of as the brand is anything but cliche.
We looked at what makes the Skii Experience, and that's ultimately the skiing. We looked at the freshly driven snow underground and it leaves these beautiful parallel lines running alongside each other. We knew this was the idea to incorporate into our logo. We constructed this custom wordmark formed using parallel lines to imitate that.
